Channel Sales Manager - North & East India

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We are Alcatel-Lucent Enterprise. Our vision is to deliver the customized technology experiences our customers need. Our mission is to make everything connect by delivering digital age networking, communications and cloud solutions with services tailored to ensure our customers’ success. In the Cloud. On Premise. Hybrid. ALE is a trusted advisor to more than a million customers all over the world and active in 50+ countries.  Learn more about us on https://www.al-enterprise.com/en/company/about-us

What is my role?

The Channel Manager is responsible for driving sales growth and managing relationships with channel partners in the North and East region of India. This role involves developing strategic partnerships, optimizing partner performance, and ensuring that channel sales targets are met.

Reporting to the South Asia Channel Sales Manager, you will collaborate closely with all internal functions like Direct Sales, Marketing, Technical Support, Supply Chain, Finance as well as ALE central teams.

Your goal is to achieve sales targets through channel partner enablement and engagement at all levels by taking the lead on key business initiatives, gaining market share though ALE technology adoption in assigned partner’s landscape. You’re responsible for partner’s engagement and business ownership by creating and maintaining sales opportunities as well as order forecast accuracy.

What am I responsible for?

1. Channel Development & Management:

• Identify, onboard, and nurture channel partners in the North & East region of India.
• Develop strong relationships with distributors, resellers, and key stakeholders.
• Implement strategies to enhance partner performance and increase sales revenue.

2. Sales & Revenue Growth:

• Drive channel sales to achieve regional targets.
• Develop and execute regional sales strategies in alignment with company objectives. 
• Monitor partner sales performance and provide necessary support/training to improve results.
• Responsible for generating leads and drive the lead generation programs through Partners.

3. Partner Enablement & Support:

• Conduct training sessions and workshops to improve product knowledge and sales capabilities.
• Ensure partners have access to marketing materials, pricing, and promotional offers.
• Provide timely support to resolve partner queries and challenges.
• supporting partners with end customer meeting and closing the deals

4. Market Intelligence & Competitor Analysis:

• Track market trends and competitive activities in the region.
• Provide insights and recommendations to enhance market positioning.
• Work with marketing teams to develop region-specific promotional campaigns.

5. Reporting & Compliance:

• Maintain accurate sales reports and forecasts.
• Ensure partners comply with company policies, pricing strategies, and ethical business practices.
• Collaborate with internal teams for smooth execution of channel programs.

Am I the right person for this position?

Key Skills & Competencies:

• Experience in Network & Communication product selling.
• Strong sales and negotiation skills.
• Excellent relationship management and networking abilities.
• Analytical mindset with a strategic approach.
• Ability to work independently and handle multiple channel partners.
• Good understanding of market dynamics in North & East India.
• Proficiency in CRM software and sales reporting tools.

Qualifications & Experience:

• Bachelor’s degree in business, Sales, or a related field (MBA preferred)
• 8+ years of experience in channel sales, partner management, or B2B sales
• Experience in the Industry – e.g., IT, Telecom, Government, Education, Healthcare, etc.
• Willingness to travel extensively within the North & East India.

If this is not the role for you, check out our career site for other opportunities: https://www.al-enterprise.com/en/company/about-us/careers

Why ALE?

At ALE, we provide a flexible work environment which grants a work-life balance where you can work from home if needed. As a multicultural and international company, we encourage new ideas and we provide continuous learning opportunities. By living our 3 values: Speed ​​& Agility, Customer Centricity and Reliability, we want you to participate in exciting projects in a work environment that combines our entrepreneurial spirit and international dimension.

As we are building the future, we want to create a better world. We programs such as GoGreen, ALE Impact and TogetHer that take our corporate social responsibilities to the next level, and we work on these missions with pride and love. Read more on: https://www.al-enterprise.com/en/company/about-us/csr